9.1. The protection of personal data of the buyer, who is a natural person, is provided by the Czech law Act No. 101/2000 Coll., on the protection of personal data, as amended.

9.2. The buyer agrees to the processing of his personal data: first and last name, residential address, identification number, tax identification number, e-mail address, telephone number (hereafter referred to as "personal data").

9.3. The buyer agrees to the processing of personal data by the seller, for the purposes of realizing the rights and obligations from the purchase contract and for the purposes of maintaining the user account. If the buyer does not choose another option, he agrees to the processing of personal data by the seller also for the purpose of sending information and commercial messages to the buyer. Consent to the processing of personal data in its entirety according to this article is not a condition that would in itself make it impossible to conclude a purchase contract.

9.4. The buyer acknowledges that he is obliged to provide his personal data (when registering, in his user account, when ordering from the web interface of the store) correctly and truthfully, and that he is obliged to inform the seller without undue delay of a change in his personal data.

9.5. The seller can entrust the processing of the buyer's personal data to a third party as a processor. Apart from the persons transporting the goods and the persons processing the seller's accounting, personal data will not be passed on by the seller to other third parties without the prior consent of the buyer.

9.6. Personal data will be processed indefinitely. Personal data will be processed in electronic form in an automated manner or in printed form in a non-automated manner.

9.7. The buyer confirms that the personal data provided is accurate and that he has been advised that this is a voluntary provision of personal data.

9.8. In the event that the buyer believes that the seller or the processor (Article 9.5) is processing his personal data in violation of the protection of the buyer's private and personal life or in violation of the law, especially if the personal data is inaccurate with regard to for the purpose of their processing, the buyer may:

9.8.1. ask the seller or processor for an explanation,

9.8.2. require the seller or the processor to remove the condition thus created.

9.9. If the buyer requests information about the processing of his personal data, the seller is obliged to provide him with this information. The seller has the right to request a reasonable payment not exceeding the costs necessary to provide the information for the provision of information according to the previous sentence.