TRUESTEEL

Dear Customers,

You have probably noticed over the past few months that, alongside the StrongGear logo, a new logo—Truesteel—has started appearing on our products and packaging. In a recent Instagram post, we assured you that we are still the same team, and that assurance still stands. The same people remain behind our equipment, we haven’t changed owners, and no one has bought us out. However, it’s time to turn the page and start a new chapter. StrongGear will officially end on March 31, 2025, and from April 1 onward, only Truesteel will remain.

Only our most loyal customers know that we originally started under the name Stronglifts. The transition to StrongGear took place in 2015 and was a sign of our ambition to grow and improve both our product range and services. We will continue in that spirit under our new brand.

Over more than a decade of operating in the market, we have had the opportunity to equip thousands of gyms of all sizes—from the smallest home setups to commercial gyms covering hundreds of square meters. We have made a name for ourselves among customers thanks to our unique selection of Olympic bars, plates, racks, and kettlebells, which have become some of our most sought-after products. Over time, our offerings have expanded significantly in response to increasing demand. After all, we operate in a field that is constantly evolving. That’s why, in addition to classic strength training equipment, our online store has gradually introduced cardio machines, flooring, macebells, hammers, and smaller accessories like core sliders and foam rollers. The highlight of our portfolio came in 2023 with the introduction of our Beast commercial machines, allowing us to fully equip your gym from A to Z.

Truesteel represents an opportunity for us to focus on further growth and improvement across all areas of our industry and take another step forward. We didn’t choose this name by accident. It is a combination of the English words true—meaning “genuine, real”—and steel. Steel symbolizes durability and long-lasting quality, and we want these attributes to continue to be associated with us as a company.

We sincerely hope you will see this name change as positively as we do.

This important step is only possible thanks to your continuous support. On behalf of the entire team, we thank you and look forward to future collaborations and outfitted gyms.

The Truesteel Team